Because China just banned the adorable 'Winnie the Pooh' cartoon for being a part of "illegal memes".
Many have been using the cartoon as a meme to make comments about Jinping on website Weibo, a popular Chinese social media site.
"Historically, two things have not been allowed: political organising and political action. But this year a third has been added to the list: talking about the president", Qiao Mu, assistant professor of media at Beijing Foreign Studies University, said.
China's ruling Communist Party is highly sensitive to comical depictions of its leader.
Another Winnie-Xi side-by-side went viral in 2015, which eventually became the most censored image of that year, according to political consultancy Global Risk Insights. As did images of Winnie popping his head out of his car - after the president popped his head similarly through the roof of his limousine during an inspection of troops. On Weibo, a Twitterlike site, it was still possible on Monday to write posts and upload images related to Winnie-the-Pooh. Apparently China doesn't share America's love of Winnie the Pooh.
Hackers who attacked the site and stole 33m people's details including names, addresses, dates of birth and sexual preferences dumped the cache of stolen data online, exposing millions of users.
It appears that Xi Jinping has failed to see the humor in these comparisons.
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